We often associate eco-friendliness to using sustainable energy, cleaning the environment, and so on. But, do you know that you can go green and help save the environment through your fashion statement? Fashion style, they come and go, but the clothes you buy and the materials made to create them remain, and not just for weeks or months, but for years. Just by changing your shopping habits a bit and improving your wardrobe, you can already do a great deal of helping the environment while still enjoying your own personal style. Here’s how:Be a Wise Shopper. Everything starts with shopping. Whenever you buy something, a new piece of shirt or a pair of jeans, you become responsible for that item. This is the reason why you need to shop with a plan if you don’t want to end up with a closet filled with unworn clothes. It’s always good to know what you want before you go shopping. This will prevent you from buying out of impulse and regretting the wrong choices in the end.Take Care of Your Collection. You should treat your pieces as you would treat your pet, and that is with love and care. Always read the label to find out how and how not to wash a particular piece. Wear clothes that are appropriate for the activity you are involved in. And finally, make sure you know how to repair clothing or know someone who does.Consider Buying Hand-Me-Downs. Instead of buying new clothes all the time, consider buying used or vintage. If you know how and where to look, you can likely find the perfect dress to match your favorite shoes.Buy Organic. Food is not the only product you can buy in organic form nowadays. Today, there are many environmentally-conscious designers who design and create clothes made from organic materials, whether bamboo, organic cotton, silk, or wool. Since these sources are free from herbicides and pesticides, manufacturers may charge more for them, but you can expect the quality of the clothing is always worth every penny.Recycle and Reuse. Finally, make sure you find a re-purpose for every old piece of clothing you have in your closet. For instance, instead of throwing that old pair of jeans, why not cut it just above the knees and make it into a pair of shorts? Or, how about making rags to wipe your car with out of your old, unused t-shirt?
If you think that you are a fashionista by your own style and you find it easy to set trends rather than follow them blindly, this could just be the job for you. In essence, all you have to do is market fashion in a package that is attractive and enticing and can draw in consumers. Marketing fashion jobs are easy to do for all they demand is an inherent knack for identifying popular tastes. Once you are blessed with this talent, you can simply combine your intuition about people’s preferences with a commercial way of thinking and voila you will have landed yourself in marketing fashion work in no time!To understand this career line better you can think of it as a combination of fashion techniques and marketing strategies. To apply for these jobs, people need to develop a good understanding of sales, market management, merchandising, presentation etc. You need grasp the spirit of selling- you need to know what will sell and what not as well as how to sell certain products by displaying it in a manner that will catch people’s attention. Moreover, professional competence is valued in the areas of fashion display.So if you think you are competent enough to take this up as a profession, all you will need is a degree from a registered university in fashion. After all the degree will ensure that you have a clear cut understanding of the needs of the different trades for only then will you be able to cater to the requirements of your company. Not every product can be sold in the same way and different product merits different ways of promotion and marketing- while displaying some in an attractive manner shall suffice, others might need to be complemented with discounts and free gifts. A fashion technician should be well educated in these versatile methods of marketing.Apart from this, one should know that work in the marketing fashion industry can get very stressful. More often than not people in this sphere have to work hard to meet deadlines and change display settings at the last moment in lieu of some new trend in the market. Therefore a professional degree is vital in this field to ensure that people can work with a positive attitude and cope up with the stress with a smile on their faces.Jobs in marketing fashion for people who not only have an inherent knack for it but have also secured a professional degree are manifold in nature. You can choose from a wide array of employment opportunities in marketing fashion-from becoming a marketing fashion consultant, marketing fashion advertising and promotion executives, marketing fashion sales manager, fashion merchandiser, marketing fashion public relations executive to marketing fashion personal shopper.Each of the job profile demands a deep understanding of both fashion styles as well as marketing strategies. However, it depends from job title to title as to which half is to be stressed upon, that is to say, while fashion marketing sales executive will demand a greater in depth knowledge of sales and market management; marketing fashion personal shopper will require you to make use of your sense of fashion more than anything else.So grab your pen and write out an application letter right away if you feel that you belong to this world of jobs!
I recently conducted research to see what kind of Business Development information was on the web for new small businesses and startups. My discovery was that most information only covers SEO and Marketing Strategies for businesses that have already been developed and are looking for strategies that will assist in obtaining more clients. Very good tips and techniques, but what about new startups and businesses that don’t have the basic tools to help establish core competencies that lead to competitive advantages and consumer knowledge of their product or service offering; meaning – company formation, a business plan or fact sheet, website, business cards, etc.My Motto – “You have to start somewhere to get somewhere” In other words, Business Development has a starting point, especially for new start-ups and small businesses just beginning their quest into the business arena. So let’s get started on discussing some of the first things new startups and small businesses should do when developing their business.Company FormationCompany Formation plays an important role in your business success and development. Getting your company registered is the first step towards establishing your business, and one of the most important ones. One of the main components of business registration is naming your business. Write down a list of potential names that you would like to use to identify your business. Choosing a name that coincides with your product or services will help build the reputation of your business and promote your brand image. Check to see which names you have chosen are available and proceed with your state business registration to ensure that you are now a legal entity. Next, begin making the importation decision to incorporate or not to incorporate. There are four basic structures to operate under – sole proprietorship, partnership, LLC or a corporation. Research the advantages and disadvantages of each and choose which one is the best fit for your business.Business Plans or Fact SheetsBusiness Plans or Fact Sheets can help promote the success of any business, especially a new venture. It describes your purpose and details the elements that will make your business a success. If you are anticipating starting a business, you’ll want to have a business plan or fact sheet. Why? There are at least three reasons. First, it will help you clarify and focus on what your business is about, your strategy for execution and potential roadblocks. Second, it’s an essential communication tool. It provides a consistent explanation of what your business is about to your stakeholders. Third, almost all lenders and investors are likely to want to review your plan before they lend money or invest in your firm.WebsiteWeb presence and having a website has changed business today at an unprecedented rate. It has created new products and services and facilitates communication and control beyond our imagination. It has without a doubt changed the way businesses operate. So for a new startup or business to not have a website is without question poor business development. Web presence has fundamentally changed customers’ expectations about convenience, speed, comparability, price and service. It’s the dot com and dot org world we live in today to expand into new markets and make our products and services more readily available to a wider set of consumers.Business cardsBusiness cards are still widely used today as a mechanism to reach your target market. Certainly at face to face meetings, Trade Shows and networking events a business card is still necessary. It helps people remember who you are and where they met you. In spite of all the electronic devices, a business card can communicate a great deal of information in a split second; it communicates your websites, email addresses and slogans. When someone asks, “What do you do?” you should be able to present them with a card that answers their question at a glance.There is certainly a lot of ground to cover for developing your new business or startup, but remember once you get started and complete each step in the process you’ll have all the basic business development components accomplished and will be well on your way to achieving success and a greater consumer reach. Adopt my motto “you have to start somewhere to get somewhere” and before you know it you will have the leverage to obtain successful SEO and Marketing Strategies to start attracting more clients in no time.